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Pedro MendesThe Digital MBA

Portuguese
Languages
    Portuguese / English / French
Top Strengths
    20 year of end to End Marketing Experience / Promoter of a marketing culture within the company / Team Management (ability to engage people and build consensus in the team) / Resilience / Self-Motivated
Future Professional Interests
    Marketing / Business Management / Brand Building / Strategy / Communication

Pedro Mendes The Digital MBA

BUSINESS-ORIENTED AND DECISION-MAKING TOP MARKETER

Pedro is an experienced marketing Director & Co Leader Portugal, Fashion and Pharma with solid end-to-end skills, who leads with structured thinking and fact-based decisions while promoting a 'Marketing to sell more' approach.

Holder of a reliable and mature marketing approach to strategizing and executing, Pedro has built a solid career in national and multi-national businesses based on three pillars: Brand Building, focus on results, and Marketing Team Leadership & Development.

Pedro's incredible and vast experience varies from business planning, performance analysis, and building several brands to insight generation, product development, strategic marketing management, execution, route-to-market, and product launching.

As a curious and avid learner who loves experimenting with new tools and sharing his knowledge, Pedro feels incredibly motivated by challenging projects and working alongside multicultural teams. He brings people together toward common goals and supports developing structured and strategic-thinking teams with a long-term vision balanced with short-term business results.

Pedro is currently the Marketing Director and Board Member of the Portuguese branch a multinational fashion company. He created the 'Freedom to Think' program into Marketing frameworks that introduced new tools and guidelines so consultants could spend more time discussing the client's Marketing strategy.

As a firm believer that every single company must be people and planet oriented to achieve better results, Pedro invests in creating and developing committed teams to spread the long-term vision, culture, and business strategy.

Languages
    Portuguese / English / French
Top Strengths
    20 year of end to End Marketing Experience / Promoter of a marketing culture within the company / Team Management (ability to engage people and build consensus in the team) / Resilience / Self-Motivated
Future Professional Interests
    Marketing / Business Management / Brand Building / Strategy / Communication
Academic Background
  • 2022
    The Digital MBA | Porto Business School, University of Porto
  • 2019
    Leading Digital Marketing Strategy | Instead
  • 2016
    Digital Marketing | EDIT Disruptive Digital
  • 2010
    Master in Management | ISCTE- INDEG Business School
  • 2008
    Executive Master in Management | ISCTE- INDEG Business School
  • 2000
    Marketing Degree | Instituto Superior de Línguas e Administração
Timeline
  • 2022 - (...)
    Marketing Director & Co Leader Portugal | Kiabi Portugal
  • 2021 - 2022
    Associate Marketing Manager | Departamento de Marketing
  • 2020 - 2021
    Head of Brand Development; Strategy and Consumer Marketing | Biocodex
  • 2018 -2020
    Senior Marketing Manager | Refriango
  • 2016 – 2018
    Marketing and Trade Marketing Manager | McCormick
  • 2012 - 2016
    Marketing and Brand Manager | Refriango
  • 2006 - 2012
    Brand Manager | Compal and Sumol Compal
  • 2003 - 2006
    Trade Marketing Account | Compal
  • 2000 - 2003
    Tv Planner | Mediacom Iberia