BUSINESS-ORIENTED AND DECISION-MAKING TOP MARKETER

Pedro is an experienced marketing Director & Co Leader Portugal, Fashion and Pharma with solid end-to-end skills, who leads with structured thinking and fact-based decisions while promoting a 'Marketing to sell more' approach.

Holder of a reliable and mature marketing approach to strategizing and executing, Pedro has built a solid career in national and multi-national businesses based on three pillars: Brand Building, focus on results, and Marketing Team Leadership & Development.

Pedro's incredible and vast experience varies from business planning, performance analysis, and building several brands to insight generation, product development, strategic marketing management, execution, route-to-market, and product launching.

As a curious and avid learner who loves experimenting with new tools and sharing his knowledge, Pedro feels incredibly motivated by challenging projects and working alongside multicultural teams. He brings people together toward common goals and supports developing structured and strategic-thinking teams with a long-term vision balanced with short-term business results.

Pedro is currently the Marketing Director and Board Member of the Portuguese branch a multinational fashion company. He created the 'Freedom to Think' program into Marketing frameworks that introduced new tools and guidelines so consultants could spend more time discussing the client's Marketing strategy.

As a firm believer that every single company must be people and planet oriented to achieve better results, Pedro invests in creating and developing committed teams to spread the long-term vision, culture, and business strategy.